Over the next 40 years, $59 trillion will be passed down across generations. So what does this massive shift in resources mean for philanthropy and our nonprofit community? As Millennials and Gen Xers from 21 to 40 take the reins, what will drive their giving? It can be summed up in one word: impact. Millennials and younger Gen Xers are the “Do Something” generation – folks who have grown up with volunteerism and who prioritize a life of purpose. They are looking for authentic relationships with nonprofit organizations that are highly aligned with the impact they want to see and create in the world.
Next Gen Donors & The Impact Revolution
Oct 16, 2020 | Resources